We are living in a digital age and every business is trying hard to impress its target audience and stay on top of the competition. Thus, companies have started investing in SEO tactics to attract more traffic. However, just investing in SEO will not bring more traffic to your website. Just adding a few keywords to your content will not do any good. We need to go deep into a customer’s heart to unearth their intentions – we have to dig into their search intent.
The biggest mistake modern businesses commit is making their ad copy all about their brands. Do you think your customer would be impressed reading the industry jargon and placing their order with you? Certainly not.
It is time that businesses shift their focus to their customers’ intent by looking at what customers are searching for online. What do they want? Why are they searching for a particular product? By addressing these questions, businesses can understand the actual intent of the search of a consumer.
Centering your efforts of search engine optimization in West Kelowna around a customer-focused culture will add value and bring more customer delight. Let us understand something more about search intent and its importance in SEO.
Search Intent in SEO Optimization
Search intent is the purpose behind any online search. The search intent tells marketers what customers are looking for online and why based on the search terms they type into Google. The information enables you to create content that accurately answers the user’s query which is responsible to drive higher traffic to your website and reduce bounce rates.
To refresh your SEO knowledge, there are four primary types of search intent that we should be aware of – informational, navigational, commercial, and transactional.
So, now you understand that search intent is important for your overall SEO strategy. But how do you fit search intent into your SEO campaign exactly? Here are a few ways to do it:
1. Search intent will fill the gap in your keyword targeting: When you segment your target keywords based on the intent, it can help you identify and manage the discrepancies between you and the competition.
2. Search intent will fetch relevant and qualified leads: By running a thorough search intent, your SEO team can attract traffic that is ready to convert. You can make search intent the foundation of your overall SEO strategy based on which you can target users that are closer to making a purchase decision.
It is time that you rev up the game of search engine optimization in West Kelowna. Come to us for any queries. We have an SEO expert and the best graphic designer in West Kelowna.
William Bergh is the author of this website and writes articles for a long time. For further details about Search Engine Optimization West Kelowna and Graphic Designer West Kelowna please visit the website.